WorldTalkRadio Interview with Sandy Skees and Peter ter Weene
On WorldTalkRadio’s “Green with Envy” radio program hosted by Peter ter Weene, Sandy Skees joined Trevor Bowden from BigRoom, Jan Wickman from EcoBonus, and David Ian Gray from DIG360 to discuss the latest in green marketing. They looked at examples of companies who are doing a good, credible job of educating consumers, and explored the world of ecolabels. Jan provided details about her company’s new resource that allows consumers to search a database of 75,000 products that are more eco-conscious, natural, or socially responsible, see how they rate, get coupons and product samples, and earn points that can be redeemed for rewards or donated to nonprofit organizations.
Click this link to listen or download the podcast.
Singlebrook Technology and Unreasonable Institute Announce Alissa Johnson, CalSolAgua as TechSpring Winner
Singlebrook CEO, Elisa Miller-Out presents Unreasonable Institute Fellow, Alissa Johnson, CalSolAgua with the Singlebrook TechSpring award
Donated public relations, marketing and technology services support CalSolAgua in their effort to scale to positively impact one million people, reducing household energy bills and carbon emissions in the developing world.
Singlebrook Technology and theUnreasonable Institute today announced Alissa Johnson, CalSolAgua as the winner of their joint TechSpring project, an innovative program designed to provide a free package of marketing and technology services worth almost $20,000 to the budding social entrepreneur. Singlebrook TechSpring is the latest effort in the company’s Technology for Change (T4C) campaign, designed to spotlight standout social entrepreneurs who are using groundbreaking technology to effect positive social and environmental change. This latest collaboration with the Unreasonable Institute accelerates a social venture – CalSolAgua – by providing them with services that can help them amplify their impact. Previous T4C projects included initiatives such as the Sustainable iPhone App Contest and sponsorship of the Green Jobs Award.
The Unreasonable Institute has selected CalSolAgua to receive the donated web, marketing, public relations and social media consulting. The CalSolAgua team has developed a clean and inexpensive solar water heating system capable of addressing the hot water needs for bathing and laundry; one of highest energy needs facing global households. Through detailed design work and three generations of prototyping, this solar water heater retails for one quarter of the price of competing water tank heaters, when mass manufactured. Retailing at only $150, it will reduce household energy costs and provide health benefits to those households currently relying on fossil fuel generation.
“We believe in the power of collaboration and imagination to change the world,” said Teju Ravilochan, Co-founder of the Unreasonable Institute. “The Singlebrook TechSpring program is a perfect example of how technology and creativity can be harnessed to assist social entrepreneurs like Alissa Johnson in their effort to reduce household energy bills and carbon emissions in the developing world. We are grateful to Singlebrook and to all of the service partners for their assistance.”
In expressing her gratitude for the opportunity this award means to CalSolAgua’s future, Ms. Johnson explained, “Access to these resources will help us communicate our message to partners and customers as we develop a viable business and make solar water heating accessible to households throughout the developing world.”
Singlebrook CEO, Elisa Miller-Out stated, “We’re pleased to be spearheading this project and grateful to a terrific group of marketing and technology partners.” She continued, “Our core mission is to leverage technology to help create positive change in the world. By partnering the TechSpring initiative with CalSolAgua, we have a beautiful example of how tech firms and social entrepreneurs can come together and make a real difference. The confluence of web, social media, public relations and marketing, in support of reducing household energy bills and carbon emissions in the developing world, will help accelerate their success and impact.”
Communications4Good A TechSpring Service Partner
Communications4Good is proud to be a pro bono partner in Singlebrooks Technology’s upcoming TechSpring Project. This program brings together a team of vendors that specialize in innovative, mission-driven projects to create an even larger impact than we would otherwise be able to individually. The Singlebrook TechSpring winner will be announced at the Unreasonable Institute in Boulder, CO on July 25, 2011. The winner will be chosen from the 2011 Fellows of the Unreasonable Institute. We will be providing messaging and public relations consulting to the winner — in support of their effort to scale to a million impacts.
“Green with Envy” Radio Interview on WorldTalk Radio
Sandy will be a guest of Peter ter Weeme on his ”Green With Envy,” radio show on WorldTalk Radio. She will be on air live on Thursday, July 28 at 10:00 am PDT, on the topic of “How’s a Consumer to Know?” Following representatives from EcoLabelIndex and EcoBonus, Sandy will be providing her perspective about what brands need to do to help consumers make good green choices, who’s doing things well, who’s not. Tune in or check back to download the interview. http://www.facebook.com/GreenWithEnvyRadio
45 Must-follow Twitter Accounts for CSR
As the Twitter stream continues to expand there now is a plethora of users, hashtags, and chats to keep track of. Well, we want to bring some clarity to Twitter. Specifically CSR on Twitter. Below are 45 Twitter accounts worth your follow.
News
CSR NEWS- @CSR NEWS
3BL Media- @3BLMedia
CSR Digest- @csrdigest
CSR Wire – @CSRwire
Ethical Corporation- @ethical_corp
BWCSRNews- @BWCSRNews
CSR Leaders- @CSR_Leaders
CSR International- @CSRint
By Country
CBSRNews (Canada)- @CBSRNews
CSR The Netherlands- @CSRholland
CSR Africa- @csrafrica
CSR Europe- @CSREuropeOrg
China CSR- @ChinaCSR
CSR Hungary- @csrhungary
ChinaCSR.com- @China_CSR
CSR Movements
Goodness500.org- @Goodness500
EthicalCInstitute- @EthicalCInstitute
Development Crossing- @Devcrossing
People
Aman Singh- @ValutCSR
Cindy Esposito- @CJ_Esposito
Laura Badiyan-Eyford- @CSRlaura
Phillip Clawson- @CSRconsultant
James Temple- @CSRjames
Rachelle Jackson- @csrmaven
Taryne Bird- @tarynebird
Catherine Anderson- @SparkySparkler
Leor Rotchild- @PlanetLeor
Matthew Prescott- @MatthewPrescott
Veronica Magan- @v_mag
Megan Strand- @meganstrand
Mike Loons- @MLoons
Susan McPherson- @susanmcp1
Michelle Morgan- @MorganMM
Brigitte Goddemeyer- @subrigavar
David Connor- @davidcoethica
Sandy Skees- @SandySkees
Chris Jarvis- @RealizedWorth
Juan Villamayor- @JuanVillamayor
Beth Holzman- @CSR_Beth
Don Carli- @dcarli
Corporations
MicrosoftCitizenship- @msftcitizenship
Dell CSR Team- @CSRatDell
Intel CSR- @CSR@Intel
SAP CSR- @sapcsr
Ecomagination- @ecomagination
http://www.socialearth.org/45-must-follow-twitter-accounts-for-csr
Sustainable Brands ’11
Sandy will be speaking in Monterey CA at the Sustainable Brands ’11 Conference, held June 7-11. Co-presented with Annie Longsworth of Cohn & Wolfe, this session will take a deep dive into the top ten greenest brands, as identified by the annual ImagePower Green Brands survey, to look at the specific communication strategies employed and how they were successfully leveraged. It will explore the ethics of communication as a tool versus communication as a strategy, and provide insights for other leading brands on what approaches and tactics resonate most with consumers.
