Strategic Storytelling

Both early stage and legacy companies share common ground when developing a sustainable brand promise. In order to communicate authentically to key stakeholders, we start by identifying the ‘head and heart’ story that inspires every product design, or in a larger sense, inspires each company’s formation. These intertwined rationales build a ‘goodness narrative’ that is the foundation of a sustainable brand. We leverage a trademarked methodology for assessing organizational assets, legacy, vision, human capital, business goals and market conditions to create strategic stories for triple bottom line companies.

Transformative Communications

A new way of communicating that provides forums for iterative, interactive stories that accelerate transformation. Customers will buy your products, employees will be invested in success, investors’ expectations will be aligned, when they continuously participate in the narrative.

The Language of Goodness

We are creating a language of goodness that gives business a way to focus, talk about, share, motivate and implement change in the world -- change that values people, respects planetary resources and fosters prosperity. Increased stakeholder engagement is the hallmark of a successful sustainability strategy. Relationships with customers, employees, suppliers, employees, regulators, and communities are designed as a two-way, inviting, and collaborative, using open channels of communication.

Good Work

We recommend strategic direction, develop go-to-market communications plans, launch companies, create industry categories, develop brand positioning messaging and elevator pitches, create and implement social media campaigns, execute media relations and outreach, identify and leverage partner relationships, build awareness, maintain product momentum, and engage communities through extensive outreach programs.

We work with early stage and established companies and organizations. Our sustainability/cleantech experience includes green media, energy management, climate change consulting, green consumer research, social innovation, education and sustainable design software industries.  Past experience includes consulting in the technology, consumer and non-profit sectors for organizations such as Adobe Systems, Baldwin Piano, Fujitsu, Freedom from Hunger, HP, Plantronics, Procter & Gamble, Seagate, SoftBook Press, Sun Microsystems, V-Day, and VeriFone.

Sustainability/Cleantech Clients