PRACTICES

Sustainabilty

Products and services supporting a corporations' complex transformation to sustainability. Consulting, software, analysis, employee engagement, venture capital, and measurement and metrics reporting.

Cleantech

Companies innovating renewable energy creation, energy management / efficiencies, and green transportation companies, product lines and partnerships.

Social Innovation

For-benefit corporations addressing social change through product and service innovation. Coworking, kindness games, youth apprenticeship programs and non profits.

Food/Ag

Companies and NGOs along the entire food supply chain; from small organic farms and agritourism operations, to agricultural NGOs and non profits, to branded food and beverage products.

Consumer

Products and services aimed at reaching the hearts and minds of conscious consumers

Strategic Storytelling. Both early stage and legacy companies share common ground when developing a sustainable brand promise. In order to communicate authentically to key stakeholders, we start by identifying the ‘head and heart’ story that inspires every product design, or in a larger sense, inspires each company’s formation. These intertwined rationales build a ‘goodness narrative’ that is the foundation of a sustainable brand.

Transformative Communications. A new way of communicating that provides forums for iterative, interactive stories that accelerate transformation. Customers will buy your products, employees will be invested in success, investors’ expectations will be aligned, when they continuously participate in the narrative.

The Language of Goodness (TM). We are creating a language of goodness that gives business a way to focus, talk about, share, motivate and implement change in the world -- change that values people, respects planetary resources and fosters prosperity. Increased stakeholder engagement is the hallmark of a successful sustainability strategy. Relationships with customers, employees, suppliers, employees, regulators, and communities are designed as a two-way, inviting, and collaborative, using open channels of communication.

Good Work. We recommend strategic direction, develop go-to-market communications plans, launch companies, create industry categories, develop brand positioning messaging and elevator pitches, create and implement social media campaigns, execute media relations and outreach, identify and leverage partner relationships, build awareness, maintain product momentum, and engage communities through extensive outreach programs.